Pharma: Customer Support in Response to a Tweet (?!)
One day last week my phone rang. It was a number I didn’t recognize, so I let it go to voice mail.
The caller left a message, and a few minutes later I keyed up my messages to listen: Medtronic was calling for me, mentioning my name specifically. They were calling on a U.S. holiday, no less — the 4th of July — because of an apparent question I had about one of the devices I was…
