Customizable Athletic Shoes: What Will They Think of Next?
OK, so maybe I sound like my own grandma here. But seriously, what will they think of next? I shouldn’t be surprised in the era of one-size-fits-all bashing; everything has to be customizable and personalizable these days. Why not running shoes?
That was ostensibly the thought process behind the new Santa Cruz, CA-based company Somnio, which is on a mission to help runners, athletes, and anyone with injured or sensitive feet (hello, PWDs!) to find…