Sanofi-Aventis

Using YouTube to Promote Insulin

By AmyT on February 19, 2009

Following quickly on my post about Pharma companies warming up to social media, I got a call this week from some folks I know at Sanofi-Aventis. They are launching their very own YouTube channel to promote their Go-Insulin campaign aimed at offsetting the myths and misperceptions about insulin use among type 2 diabetics.
So far, there are seven videos posted — all patients’ personal stories — three of them featuring Gregg Pfaff, the deli owner…

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Human Guinea Pigs: How to Tell if Your Insulin Still Works

By AmyT on July 9, 2008

Question: How can you tell if the insulin in any given vial is still good before injecting it?
Answer: You can’t! You have to “test” it on yourself by injecting and awaiting the blood sugar results.
Isn’t that crazy?!
A reader emailed me a week or so ago asking why there is no litmus test — like a strip of test paper where applying a few drops of insulin would yield either green for “good”…

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