Roche Blogger Summit

New Kids on the Diabetes Summit Block Embrace T2s

By MikeH on June 18, 2013

Times keep a’changin’ in how the diabetes industry interacts with patients.
Remember how it used to be, many years ago? When these companies making diabetes devices and medicines didn’t take our views into consideration in making decisions?
Then came the first-ever Diabetes Social Media Summit, in which Roche hosted a bunch of bloggers and online advocates back in 2009.
Now, after four consecutive patient Summits, with other pharma giants such as Medtronic and Lilly following suit, Roche…

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What’s Next for Diabetes Social Media Summits?

By MikeH on April 12, 2013

Everyone wants to know what the patient community is thinking these days. The explosion of social media and patient advocacy has fueled the desire for Pharma, device companies, health organizations and insurers to seek out our perspective and input — which is a wonderful development!
This is happening not just in diabetes, but across the broader spectrum of health conditions. But the Diabetes Online Community (DOC) does stand out, as it seems to be the…

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Behind the Press Releases at Roche Diabetes

By MikeH on July 27, 2012

With only a few minutes left of a company’s internal quarterly conference, word began to circulate by email and whispers that the FDA had cleared a new blood meter-insulin pump device for sale in the United States.
An email bounced between the regulatory arm of Roche Diagnostics’ diabetes division to one of the company’s corporate communications chiefs, setting a chain of events in motion just about 12pm on Wednesday, July 18.

That was about five…

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Lilly (Finally) Engages the Diabetes Patient Community

By MikeH on May 24, 2012

When I heard that Lilly Diabetes was holding its first-ever Diabetes Blogger Summit, my initial thought was: “It’s about flippin’ time.”
I’m an active patient advocate and blogger who’s lived in Indianapolis for close to a decade and worked for about six years in downtown Indy, where Lilly is based, but haven’t once been able to get a clear read on what the company is doing to engage the diabetes patient community, either online or…

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Roche Social Media Summit & Onward to ADA

By AmyT on June 24, 2011

Yesterday and this morning, Allison and I attended the third annual Roche Diabetes Social Media Summit — a power-packed get-together of 37 diabetes bloggers and “online influencers” that allows us to pow-wow on all sorts of social media and diabetes advocacy topics. Kudos to Roche for continuing this program.
This year, the meeting was held at the Hard Rock Hotel in San Diego, directly across from the Convention Center where the annual ADA Scientific Sessions…

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