Patient Engagement. It means different things to different people. Until recently, the term was mostly used by corporations as a euphemism for brand loyalty to their medical products, or by healthcare providers as the antidote to “noncompliance.” We at the ‘Mine think of engagement not so much as what others convince us to do, but as a chance for patients to take the reigns, acting as catalysts for change themselves. That’s what the DiabetesMine Innovation…Read more »
Times keep a’changin’ in how the diabetes industry interacts with patients.
Remember how it used to be, many years ago? When these companies making diabetes devices and medicines didn’t take our views into consideration in making decisions?
Then came the first-ever Diabetes Social Media Summit, in which Roche hosted a bunch of bloggers and online advocates back in 2009.
Now, after four consecutive patient Summits, with other pharma giants such as Medtronic and Lilly following…