Pharma online

What’s Next for Diabetes Social Media Summits?

By MikeH on April 12, 2013

Everyone wants to know what the patient community is thinking these days. The explosion of social media and patient advocacy has fueled the desire for Pharma, device companies, health organizations and insurers to seek out our perspective and input — which is a wonderful development!
This is happening not just in diabetes, but across the broader spectrum of health conditions. But the Diabetes Online Community (DOC) does stand out, as it seems to be the…

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An Evolving Diabetes Online Community

By MikeH on July 3, 2012

Just a few short years ago, no one could have envisioned the Diabetes Online Community would become what it is today. And be moving in the collaborative direction it’s going…
Seriously, some likely would have laughed at the idea while shaking their heads in disbelief!
It used to be “Us versus Them,” in terms of the relationship between Pharma and people with diabetes (PWDs). There was little interaction; we didn’t know them and they didn’t…

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A Peek Behind the Curtains at Animas: How One Pharma Co. is Working to “Engage” Online

By AmyT on November 11, 2010

Many of us patient advocates who make the rounds at e-patient and health 2.0 conferences hear an awful lot of talk about “what the patient wants” and how Pharma and device companies should reach out to our communities online.  Meanwhile, they’ve been slow to embrace Social Media, and given the controversy over FDA regulations for this, who knows what’s happening internally at these companies as they struggle to form a viable strategy for getting involved?…

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And Now We Are… “ePharma Consumers”

By AmyT on March 4, 2009

In our emerging world of web-based health offerings and Net-informed patients, it looks like the name-game is still heating up.  Recently I sounded off about whether we should be referred to now as patients or consumers, and don’t forget the term “ePatients” — along with eHeath Consumers, Cybercitizens, etc., etc.
Now Manhattan Research, a highly respected pharmaceutical and healthcare market research firm, has invented a new buzz-term for consumers who use the Internet to research…

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