Pepsi Refresh

Diabetes Camps and the Pepsi Refresh Challenge

By AmyT on December 17, 2010

Get your mouse ready! The Diabetes Education & Camping Association — the organization that brings education resources and support to the 185 diabetes camps in North America — needs your help (in the form of clicks) to win the Pepsi Refresh Challenge.
Pepsi might seem like an unlikely source of funding, but DECA is in the running for a $50,000 grant to launch DStory – My Life with Diabetes, a video series “that will empower…

Read more »

The REAL Pepsi Challenge: Diabetes

By AmyT on February 8, 2010

Isn’t it ironic that the multi-million-dollar companies that are most ‘part of the problem’ like to pretend that they’re ‘part of the solution’?
That’s all I could think of when learning about Pepsi’s big social-media-based “goodwill campaign” surrounding the SuperBowl this weekend. The company hopes to wow the country by relinquishing those coveted SuperBowl TV ad spots — reported to cost about $3 million this year — and vowing to spend the money on public…

Read more »