New Diabetes Ad Campaign Cost Less Than a Test Strip!
Six smiling faces of fellow people with diabetes stare out from the pages of BusinessWeek, each in support of the message displayed in big white letters: “Type 1 diabetes tests us. Every day.”
In black letters below the collage, the second half of the message: “But JDRF has our backs.”
The rest of the ad is a pitch for the JDRF, mentioning how diabetes tests the patience of every PWD and our families and impacts…
