And Now We Are… “ePharma Consumers”
In our emerging world of web-based health offerings and Net-informed patients, it looks like the name-game is still heating up. Recently I sounded off about whether we should be referred to now as patients or consumers, and don’t forget the term “ePatients” — along with eHeath Consumers, Cybercitizens, etc., etc.
Now Manhattan Research, a highly respected pharmaceutical and healthcare market research firm, has invented a new buzz-term for consumers who use the Internet to research…