“Friending Pharma” at SXSW: Tell Us Your Thoughts, Please
This past weekend, I had the privilege of speaking at the Interactive portion of the South by Southwest conference (SXSW) in Austin, TX. Launched in the mid-80s as a music festival, SXSW has grown in the last decade or so to become one of the largest festivals in the world, including all manner of social media and mobile technology. A couple of years ago, a group pulled together an unconference portion called SXSH, to focus…
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