By
AmyT on
September 23, 2008
The blogosphere is on fire of late about a new ad campaign designed to devilify High Fructose Corn Syrup. (See Kelly Kunik’s F-ing Kidding Me post, and Scott Strumello’s excellent overview of this “Sweet Surprise” travesty).
The ad campaign, created by an agency owned by Omnicom Group (which I’m embarrassed to say also acquired the San Francisco agency I once worked for) is in part targeting “influential mommy bloggers.” Have a look for yourself:
All…
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By
AmyT on
September 22, 2008
Per Friday’s post, last week I attended the Robert Wood Johnson Foundation’s big event on health design in Washington, DC. The day-long conference was a forum for nine design teams to showcase new technology-based health tools they’ve developed over the last two years under a special grant program called Project HealthDesign.
Among those sitting on discussion panels at this event were the Senior User Experience Designer from Google, Senior Program Manager of Microsoft’s HealthVault, and…
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By
AmyT on
September 19, 2008
On Wednesday of this week, I was privileged to attend the Project HealthDesign Expo in Washington, DC. Not only to attend, but I was invited to deliver the lunchtime keynote address. It was an amazing experience to stand up in front of 200 health experts from industry, government, academia and advocacy organizations and talk about living with diabetes.
What I told them essentially was what I believe advancements in medicine and medical technology mean to…
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By
AmyT on
September 18, 2008
If you don’t know about Kelly Close and her work in the diabetes industry, you’re definitely missing out. She’s a Type 1 herself, a former Wall St. analyst, smart as a whip, and just about the sweetest person you could ever hope to admire.
A Guest Post by Kelly Close, diabetes industry consultant
We recall our grandparents talking about their first experience watching “moving pictures” — for that generation, a revolutionary development from still photographs.…
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