Lilly (Finally) Engages the Diabetes Patient Community
When I heard that Lilly Diabetes was holding its first-ever Diabetes Blogger Summit, my initial thought was: “It’s about flippin’ time.”
I’m an active patient advocate and blogger who’s lived in Indianapolis for close to a decade and worked for about six years in downtown Indy, where Lilly is based, but haven’t once been able to get a clear read on what the company is doing to engage the diabetes patient community, either online or…