Making the Blue Circle Happen: Why and How
I’ve become accustomed to seeing the Pink Ribbon on soda cans and packages of cookies in the supermarket, but was a little stunned when I stopped by ULTA last week to pick up a jar of my favorite face cream, and discovered it packaged in a special breast-cancer-pink advocacy box! In fact, the whole store was having a Pink Ribbon promo. Wow! This is the type of consumer-grabbing campaign I’d like to see for diabetes…
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