diabetes online communities

As many of you may know, my husband/consulting partner and I were approached by Roche Diabetes’ Accu-Chek team a few years back with a challenging project request: how could we help them best “embrace” the burgeoning online diabetes patient community (what is now known lovingly as the DOC)? Our suggestion was hosting an in-person summit, to offer us cyber-advocates a rare chance to meet each other, as well as an unprecedented “peek behind the curtain”…