Drug Ads, Comparative Research: Adding Value or Wasting Cash?
As patients, we all know that millions (billions?) of dollars get thrown around in the Pharma and healthcare industries that may not ever touch us directly. Are all those dollars spent on marketing and research really providing the value they propose? Two related posts/discussions by industry insiders caught my eye lately:
The Downside (and Upside) of Drug Ads
In this piece from the Wall St. Journal Health Blog, Novartis CEO Dan Vasella admits that…