Pump Talk with Virginia Valentine

Virginia Valentine is a veteran nurse and CDE (certified diabetes educator) who’s established herself as a prime source of information on all things related to insulin pumping.  (I’ve always thought she had one of the most interesting names in the industry, btw; the first time I met her she was decked out in all-red.)
She’s served on the board of the American Association of Diabetes Educators (AADE) and chairs the Advanced Practice Specialty Practice Group…

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BrandWeek Bashes Exubera

Ouch, Pfizer is getting hit hard on what appears to be the impending commercial failure of Exubera, the first-ever market-ready inhalable insulin. On Monday, BrandWeek (the marketing industry’s premiere weekly publication) called it the “Billion-Dollar Bong“:
“Last year, Pfizer paid Sanofi-Aventis $1.4 billion for Exubera, a new inhaled insulin product for diabetics that Pfizer forecast would produce $2 billion in sales every year.
“What Pfizer got for its cash was a device that looks a…

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More New Media + CGM Reimbursement Tips

Some valuable nuggets I unearthed last week:
* Anyone heard of the new print magazine called Diabetes Explorer?  It’s a bright, colorful 6x/year glossy that focuses on “brief, useful ‘hands-on’ articles,” editor Kathy Spain tells me.  Looks pretty neat, although I was surprised to learn that anyone’s launching a new paper-based publication in this increasingly digital age.
Thus, you won’t find the magazine content there, but you can subscribe or order individiual copies on the…

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