LifeScan Marketing Gone Awry

I am just cringing here, Folks. CRINGING.
In what I consider to be a prime example of patient exploitation, J&J LifeScan stepped over the line late last week when it sent out a so-called “Public Service Announcement” (PSA) pitch to bloggers about its OneTouch UltraMini “Splash of Color” campaign. The email alert I received, which I assume was also blasted out to a whole host of diabetes and health bloggers, insists that “choice of color…

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In the Fast Lane

This past week, my blood sugar control has been crappy, crappy, crappy. (See Wednesday’s post for a mood check). At first, I chalked it up to a typical short-lived SUS episode. But now I’m getting kind of pissy about it, because this seems to be a more permanent issue: could my insulin-to-carb ratio needs be changing yet again?!
Why doesn’t this $%#^@ disease ever go on autopilot, just for a month or two?
OK, I…

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“Microsoft Wants Your Health Records”

Just a note to flag the big online health news of the day: Microsoft has officially launched its new consumer health management platform, HealthVault — “a trusted place to store your personal health information,” complete with a specialized health search engine.
The service is designed “to help patients coordinate disparate pieces of health-care information, from lab results and prescription records to X-rays and daily blood pressure and allergy readings.”
This morning, BusinessWeek, The New York…

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Never Too Late to DeLurk

OK, so it’s totally the end of the day now. The kids are in bed, the cat has been ousted. TiVo is running. And I’m scanning for all the cyber-stuff that happened without me in the last 3-4 hours. Pathetic. But valuable, too, because I very nearly missed another official “delurking day” yet again. Geez.
Here’s my reminder button of choice, in Choice Purple:

For those of you unfamiliar with the term, “DeLurking” means “to…

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You Don’t Know Jack

[WARNING: Uncheerful post... sometimes we just need to vent]
My husband has this infuriating way of attempting to calm me down when I get worked up about stuff: he likes to say, “It’s really not a big deal.”
I know he means well, but oooh, I could just slap him upside the head when he says that. How the heck do you know what’s a big deal, Sgeeter? (that’s my private little smack-talk term for…

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