Life with Diabetes

BrandWeek Bashes Exubera

Ouch, Pfizer is getting hit hard on what appears to be the impending commercial failure of Exubera, the first-ever market-ready inhalable insulin. On Monday, BrandWeek (the marketing industry’s premiere weekly publication) called it the “Billion-Dollar Bong“:
“Last year, Pfizer paid Sanofi-Aventis $1.4 billion for Exubera, a new inhaled insulin product for diabetics that Pfizer forecast would produce $2 billion in sales every year.
“What Pfizer got for its cash was a device that looks a…

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Rules of Life, the Basics

(original author unknown)
If you open it, close it.
If you drop it, pick it up.
If you empty it, fill it up.
If you make it messy, clean it up.
If you wear it, put it back.
If you borrow it, return it.
+ If you eat it, dose for it (my 2 cents)
Oh, you parents out there — does this not sum it up so well?  And for the rest of you,…

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Oh, Glorious Middle!

I’ve shared this tidbit with some of you already: whenever my girls and I are having a bit of relaxed fun, laughing and taking things lightly, my feisty 7-year-old perks up with a sideways grin and says, “Mommy, are you in the middle?  You seem like you’re in the middle!”
This, I realized, is a result of my sharing the fact that “when mommy’s too low, she’s feeling pretty terrible — probably shaky and irritated…

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