AmyT

More Marketing Wars: Lantus vs. Levemir

Another larger-than-life Diabetes Marketing War, this time without the romantic names:
A while back I wrote a post introducing the first-ever competitor to Sanofi-Aventis’ long-acting insulin, Lantus. The new product is called Levemir, from Novo Nordisk.
What I missed more recently was that things turned ugly back in March. Sanofi filed suit against Novo Nordisk in a New Jersey U.S. District Court claiming that Novo was falsely promoting their drug as effective for 24 hours,…

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Wherefore Art Thou, Galvus and Januvia?

Are they not like the names of some star-crossed Shakespearean lovers? (the handsome, wistful Galvus persues the unobtainable Januvia…)
Well, get over it, ’cause these two new diabetes drugs are up-and-coming “blockbusters,” expected to create as much excitement as Exubera and Byetta — which is strange, actually, since these two of the Dramatic Names are just more pills for supressing insulin resistance.
But the New York Times says: “Wall Street analysts are bullish about Galvus…

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DexCom and Me Update: Managing Expectations

Today marks the close of Week One wearing the new DexCom STS wireless continuous monitor. I’m still enthusiastic, of course, but I’ve learned a few things, mostly about managing expectations. Or more specifically: Lessons in How CGM Can Help Us Now.
WHAT IT ISN’T:
- a magic wand for transforming your glucose control overnight (obviously, our rational minds know this beforehand, but somehow the vague hope lingers)
- an escape from multiple daily fingersticks. You…

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All About the Healthcare Blogosphere: A Word with Fard Johnmar

Back in April, a communications consultancy called Envision Solutions released the first-ever formal analysis of the healthcare blogosphere, a thoroughly researched 110-page report on who’s blogging, why, and what it all means. Founder and blogger Fard Johnmar was at the helm. DiabetesMine (that’s me!) was fortunate enough to correspond with Mr. Johnmar during the research phase, and caught up with him again recently to “pick his brains” on the project and what it divulged.
DM)…

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Think Outside the (Test Strip) Box: DexCom and Me

Thank you all kindly for your tips — and empathy — on my test strip woes. I learned something extremely useful (which may not be news to the savvy long-timers out there) that constitutes quite the paradigm shift for me: you can buy test strips for cheap(er) at places like Costco, eBay and supply websites like DiabetesMall.net without a prescription! So you don’t have to rely on your insurance to cough up coverage for more…

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