14 Responses

  1. Stacey
    Stacey July 23, 2013 at 4:21 am | | Reply

    Very well said! They look just like death eaters and now I want chocolate. I’m sure that’s not what they were going for.

    1. Christina
      Christina July 23, 2013 at 8:39 pm | | Reply

      Chocolates are good for a dementor attack not so much a deatheater attack – but yes chocolate is always good. sorry my nerd got out. And no they certainly are not promoting chocolate – it could kill too. ;)

  2. Scott E
    Scott E July 23, 2013 at 5:19 am | | Reply

    The video didn’t scare me, per se, but that’s because it has absolutely NOTHING to do with diabetes. You could easily replace the word “Diabetes” with cocaine… or terrorism… or dangerous weather… and the video would make just as much sense.

    It’s depicted as picking off people at random, without cause or influence. What’s the message here? Hide in the basement and lock your doors?

    If it missed the mark a little, I could find it guilty of construing the facts to make a dramatic impact. But this is so far off the mark, that I can’t even find the message.

    1. Christina
      Christina July 23, 2013 at 8:44 pm | | Reply

      as always A+ answer
      Im sad about the video because I have a great deal of respect for IDF and Im sure their heart was in a good place but the message went all wrong. Not to mention – I don’t believe scare tactics are beneficial. I worry that my kids will see it – nothing like watching a kid safe program that is interrupted by a message that the diabetes they live with and take great pains of managing will randomly kill them as they walk down the street.

  3. Type 1 Electrical Engineering Student
    Type 1 Electrical Engineering Student July 23, 2013 at 5:36 am | | Reply

    BDI and the ‘Mine do not need to be stereotyping diabetes, either, which is exactly what you are doing with statements such as:

    “Diabetes doesn’t kill people; UNCONTROLLED diabetes does.”

    “Well-managed diabetes is the leading cause of… NOTHING.”

    I have AUTOIMMUNE autonomic neuropathy. I tested positive for the ganglionic nicotinic acetylcholine receptor antibody.

    Autoimmune autonomic neuropathy is virtually indistinguishable from diabetic autonomic neuropathy even to neurologists trained in dealing with neuropathies. I was diagnosed with diabetic autonomic neuropathy 4 years prior to being diagnosed with the autoimmune form of autonomic neuropathy.

    How would you feel if you were told you had “diabetes complications” due to uncontrolled diabetes for years?

    You need to focus on eliminating stereotypes and start getting off of your high horse about complications. They can happen to anyone with diabetes. While I no longer truly have “diabetes complications” from “uncontrolled diabetes” (whatever that means, the definition of that is loose and there is no standard), this is still very offensive.

    Where is the sensitivity in this matter?

    1. AmyT
      AmyT July 23, 2013 at 9:36 am | | Reply

      @T1EEStudent – There’s no such thing as a “high horse” about diabetes complications. They happen, and they suck. We just happen to believe this particular PSA campaign is overly negative, without adding any value to the topic.

    2. sue whittier
      sue whittier July 26, 2013 at 12:28 pm | | Reply

      Hi There- future engineer!

      I have a spread sheet 22 lines long with a list of ‘medical mistakes’ made over the past 13-14 years. These are by different MD’s – some specialists / some family MDs.The common problem is the apparent forehead ID I have – Diabetes! I witnessed the same autoimmune problem you speak of about 30 years ago – in my healthcare carreer – not nice. But from the half full glass – I hope you have learned that if something doesn’t fit, keep looking for the response that makes the most sense. Although Zebra’s hoofbeats sound the same as horses, they are hard to visualize – especially when the stripes are gone!

      A nurse from a family full of engineers!

  4. Penny
    Penny July 23, 2013 at 7:17 am | | Reply

    I agree 150% with Scott. What the heck does any of this have to do with diabetes and who authorized this to be sent out? What a load of you-know-what, from the IDF nonetheless. It surprises me, shocks me and most of all, saddens me that they are using $$$ to produce things like this.

    I think, in lieu of this production, we seriously ought to question who is at the helm of IDF and what message they are intending to put out about diabetes.

  5. Meri
    Meri July 23, 2013 at 10:04 am | | Reply

    I think that everyone I know who has seen this, watched it the first time with their mouth agape and said, “what the?”

    Also, can I add that everyone in this video is thin and out walking/exercising/spending time with their families? I think their assertion that diabetes sneaks up “out of nowhere” to completely random people, and then kills them, is way off. This isn’t smallpox.

    Regardless, if my children saw this video…never mind…I can’t even think about it.

  6. Eileen
    Eileen July 23, 2013 at 3:50 pm | | Reply

    Actually, I like it. Just an attention-getter for “Learn how to stay healthy.”

  7. Christina
    Christina July 23, 2013 at 8:52 pm | | Reply

    Im very sad and frustrated with this message (video). It would scare my kids who have type 1 diabetes and I hope they never see it – or if I choose to show it to them I will do so as a learning tool – like don’t believe all the crud you see about diabetes – as in cinnamon cures or homeopathic remedies cure diabetes.
    Diabetes isn’t random – regardless of the type. My kids were predisposed for some unknown reason – unknown as in we haven’t figured it out – but not randomly chosen while walking down the street. People that develop Type 2 diabetes are not random either – there is a genetic history and possibly (although not always) other health factors that leave people more at risk.
    I disagree with almost all scare tactics as I don’t believe they lead to long term habits.
    IDF – your better than this. You do good work. I respect you. Please fix this.

  8. Jonathan Gosling
    Jonathan Gosling July 24, 2013 at 2:56 pm | | Reply

    I have to say that days later I am still furious at the irresponsible manner in which this “PSA” has been put together. I can only surmise that a team of media people have been given too much scope and resources to come up with a “new” idea. They clearly do not comprehend the different types of Diabetes or the manner in which the disease can manifest itself. Sadly my boys have seen the advert and were, at first confused, followed by a varying degree of questions. Luckily we are a very open family and they know all about the CGM and Omnipod I wear 24/7. The most horrific result of this piece is that it completely misses the point throughout. Until the tombstone with the banner “Diabetes Kills”, it could be an advert for Lloyds Bank or Harry Potter !! I commend Manny H on his measured response to this and only hope that the team within IDF take full responsibility and resign.

  9. Sandi
    Sandi July 25, 2013 at 10:19 pm | | Reply

    I am SO glad that we don’t have TV reception in our house. It would be terrifying for my 7 yr old T1D to see this.

    I also agree that it has no relevance to diabetes and just shows something that is completely random and we have no control over coming along and killing people. It’s pretty crazy.

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