6 Responses

  1. Wendy
    Wendy November 11, 2010 at 8:12 am | | Reply

    Very informative post…I’ll be interested to see what the future in social media brings to these relationships! Kind of exciting to be sitting on the brink of the possibilities.

    And on a completely selfish side note…any big company out there who wants to host an event for D Parent Bloggers to meet up, should feel free to do so. We’d be happy to discuss your agenda for the opportunity to meet in real life!

    Just sayin’!


  2. Leighann of D-Mom Blog
    Leighann of D-Mom Blog November 11, 2010 at 9:13 am | | Reply

    I actually had interaction with Johnson and Johnson on a social media level before my daughter was diagnosed with Type 1 diabetes.

    I was one of 50 “mommybloggers” invited to corporate headquarters for Johnson’s “Camp Baby” a few years ago.

    What is interesting is that many of us moms there were impressed with many aspects of Johnson’s operations and wish that they did a better job of putting that face forward. For instance they have nursing/pumping stations in their buildings, there is an onsite daycare, and they boast one of the largest (if not the largest) solar panel fields in the US.

    Had I known that my daughter would be diagnosed with diabetes literally the next month, I would have filled my swag bag with Band-Aids, Neosporin, and Splenda at the product expo!

    I realize that there are FDA implications for pharmaceutical products where there are fewer for baby wash, but it is good to see companies who are willing to listen to patients and customers and who are interested in joining the social media sphere. Even if companies have their own agenda (profits), patients can benefit by having a voice and a way of giving direct feedback.

    And if parents of d-kids didn’t already realize this, the Children With Diabetes website is already partnering with JNJ. From the CWD website: “On March 28, 2008, Children with Diabetes, Inc., which includes, the Quilt for Life and the Friends for Life conferences, joined the Johnson & Johnson Family of Companies as part of the Diabetes Franchise.”

    By supporting CWD, JNJ entered the social media arena in 2008 even if it’s more from a financial backing/advertising standpoint. To their credit, I do not believe that JNJ shapes the content provided by CWD. Though I do wonder if they have to respond to each and every person who posts on the CWD forums about issues with their JNJ/Animas products as per FDA regulations of “adverse events” and “off-label use.” There are no advertisements on the Forums pages so perhaps this is not an issue.

    I welcome interactions with JNJ with regards to my child’s diabetes and how to best manage it.

    (Didn’t mean to sound like a walking billboard for JNJ. I have had a positive experience with the company from a parent blogger perspective.)

  3. Kerri.
    Kerri. November 11, 2010 at 9:24 am | | Reply

    I work directly with Chris and his team (with the Pump Triathalon and my columns on the Animas site, which can be found at, and I can say that I feel as though I’ve partnered with an engaged and “heart in the right place” kind of company. :)

    Thanks for highlighting the work of Animas – obviously I’m a fan of theirs, and Chris’s!

  4. Michael Hoskins
    Michael Hoskins November 11, 2010 at 9:35 am | | Reply

    This is great, amy. Thanks for your journalistic skills and offering this valuable information and insight.

  5. Marc Monseau
    Marc Monseau November 16, 2010 at 2:02 pm | | Reply

    Interesting interview, Amy. And thanks for continuing to push this question around how those of us who work for companies can be part of these conversations around health.

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