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6 Responses

  1. Scott
    Scott December 10, 2009 at 6:47 am | | Reply

    Frankly, given the FDA’s poor track record of protecting patient safety in recent years, there should be no rush to do much of anything on social media. Rather, a slow approach is best, so that adequate thought can be put into guidance on the subject. The fact that PhRMA is pushing for it means absolutely nothing; rather the FDA needs to get its own house in order by becoming more transparent and less accountable to the industries it regulates, and once that’s done, we can worry about how to placate the pharmaceutical industry. A slow but cautious approach is not going to harm patients, only the drug industry (boo hoo, can you hear patients cry over this one? No!)

  2. Steve Woodruff
    Steve Woodruff December 10, 2009 at 9:03 am | | Reply

    The entire discussion should start with these 3 questions, IMO, before digging into the details of promotional guidelines:
    1. What do patients really need that pharma can help provide on-line?
    2. What do other healthcare professionals really need that pharma can help provide on-line?
    3. How can information/communication guidelines be drafted to be flexible, scalable, and in alignment with networked communications that involve increasing fragmentation, cross-linking, and “uncontrolled” user-generated content?

    #3 is important, but I fear that it is where all the focus will be – which, apart from the others, is putting the cart squarely in front of the horse. And it’s possible that even #3 won’t be addressed – it may just be, “how can we restrict the industry from ever doing anything wrong in this space?”

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  5. davidbaer
    davidbaer January 7, 2010 at 3:47 am | | Reply

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  6. affiliate
    affiliate February 25, 2010 at 12:26 am | | Reply

    plan to organize the questions into categories before submitting “a thorough list” to the FDA

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