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  1. Posts about social media as of July 31, 2009

    [...] out their products Originally posted here: Social Media CRM: What Are the Rules of Engagement? What a New Era of Pharma Marketing Means to (Diabetes) Patients – 07/31/2009 As you may have noticed, I’m fascinated with where new Web-enabled [...]

  2. CALpumper
    CALpumper July 31, 2009 at 7:51 am | | Reply

    Very interesting and informative. Thank you John!

    Thanks for sharing Amy. Although knowing you are ‘cross the pond and I miss ya, I do love your “Summer Readings!”

    wv: wees industry”

  3. Sara
    Sara July 31, 2009 at 8:08 am | | Reply

    I am a little confused about this post. As a diabetic patient, I was not the least bit upet about the so-called branded tweet. I have had difficulty finding a diabetic who actually was upset by it. We know Charlie writes his own tweets and that legally they have to follow certain guidelines (such as branding) – so what?

    When I add a link to my blog in my tweet or when Amy links to hers (which is how I found this post), are we not marketing ourselves in the same way? There are advertisements on this blog (and on mine), such as one for Apidra. Amy uses it, so do I. I think Apidra is one of the best insulins out there and would recommend anyone try switching. However any link to this blog is an advertisment for Apidra, for which there is some sort of compensation received. What is the difference?

  4. » What a New Era of Pharma Marketing Means to (Diabetes) Patients … - Himanchals Org.

    [...] Blog. I was therefore delighted when John agreed to make a guest appearance here Original post: » What a New Era of Pharma Marketing Means to (Diabetes) Patients … :a-huge-admirer, and-author, and-sage, here–, huge-admirer, outspoken, pharma, the-outspoken, [...]

  5. Allison Blass
    Allison Blass July 31, 2009 at 1:34 pm | | Reply


    There’s a difference between a clearly stated advertisement and something that comes off as being “natural” that has an advertisement inside of it. It would be like if you wrote a post about how much you love Apidra, making it sound like you’re doing because you’re you, but in reality Apidra actually asked you to write something and paid you for it. It’s called pay-for-play and it’s been debated as unethical in many different blog communities (namely mommybloggers, who rarely state when they are writing about something they got for free or found out themselves).

    Now, clearly the whole thing is set up as a marketing ploy, which is why most of us aren’t bothered by it because it IS pretty obvious and on a branded Twitter page. But that is actually the problem for some people, and that’s why there is a debate about whether or not Charlie’s Twitter account is all that effective. If we KNOW it’s just a marketing tool, are we more or less inclined to ignore it?

  6. marketing » Blog Archive » » What a New Era of Pharma Marketing Means to (Diabetes) Patients …

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  7. Sara
    Sara July 31, 2009 at 2:23 pm | | Reply

    I think the point of my question was mostly missed. Would Charlie (for example) be using Levemir if Novo Nordisk was not one of the sponsors of his race car? I am guessing so – pretty sure he would keep taking insulin to… um… stay living. Is it likely that he would tweet about how his treatment is affecting his driving? Again, I think so. He knows who is audience is and wants to keep them interested. Perhaps my interest in professional driving (not Indy, but NASCAR) and how expensive it is, and how many sponsors you have to have to keep your car running, gives me a different perspective on this.

    Since Twitter is the prime example used here: If you are paid to blog and you link to your blog, it is the same as what Charlie did, IMHO. I am not talking about the pay-for-play of doing reviews. That is a different topic as far as I am concerned. He did not submit a review. He just updated his ‘followers’ on what he was doing, and then legally had to add the link.

    Again, I find it interesting that the guest poster here tells us “what patients do NOT want from pharmaceutical marketers”, but he is not one. Specifically, he states “I don’t have diabetes, but I am sure that’s not what people with diabetes want.” How sure is he? Because, I for one disagree and I am willing to bet I am not the only one.

    P.S. How did I find out about Apidra? A link on someone’s blog.

  8. Joann
    Joann August 3, 2009 at 4:09 am | | Reply

    Thanks for providing such a great summary of big pharma marketing.

  9. Gov catches up with 2.0 « Gen Y PR Prescriptions

    [...] like the American Diabetes Association and people from respected blogs like Six Until Me, Diabetes Mine and others. Patients are already online talking about health conditions – cancer, diabetes, [...]

  10. mutuelle handicapé
    mutuelle handicapé May 18, 2011 at 9:11 am | | Reply

    hello nice article

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