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12 Responses

  1. Lee Ann Thill
    Lee Ann Thill February 19, 2009 at 7:57 am | | Reply

    If the commercial content stayed on the light side, that would be cool, but the day will come when it might be hard to sort through the commercial stuff to find the stuff we’re now accustomed to seeing on YouTube. Ebay used to be so fun to shop – I bought some fabulously offbeat paintings there 10 years ago – but now it’s all commercial interests. Sifting through that stuff to find the quirkier items isn’t worth the effort anymore.

  2. Using YouTube to Promote Insulin | Pro Health News

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  3. CALpumper
    CALpumper February 19, 2009 at 9:51 am | | Reply

    How nice, let’s market to the “larger” market, more money to be made.

    But for those T1 that Need insulin no matter what and struggle to get it, well, it’s great to know what Pharma companies keep spending money on.
    Nice.

  4. Big_Dave_T
    Big_Dave_T February 19, 2009 at 11:44 am | | Reply

    “Worried about social media becoming overrun with commercial interests? ”

    The answer to that would be “Duh!”

  5. Scott
    Scott February 19, 2009 at 1:22 pm | | Reply

    Ironically, you write about this campaign on the very same day that yet another scientific journal article pertaining to insulin analogues, this one from Canada, has concluded (just like several conducted in the U.K., Germany, and elsewhere in Canada) that “older conventional insulins remain effective. Therefore, the extensive promotion of insulin analogues is not justified,” according Dr. Johannes Plank and co-authors. They recommend educational programs to help people manage their diabetes as they have greater impact in managing sugar levels than insulin analogues.

    Considering Sanofi Aventis does not sell any conventional insulin in North America (only analogues) it seems like an expensive promotion which will have only marginal health benefits to the type 2 population, yet have tremendous cost for our already overburdened healthcare system. I would like to see YouTube mandate disclosure of commercially-made video content so viewers know that it’s not really “You”Tube content, but professional production companies who are making this content.

  6. whimsy2
    whimsy2 February 19, 2009 at 5:04 pm | | Reply

    Great idea, Scott!

  7. Rob Halper
    Rob Halper February 20, 2009 at 8:46 am | | Reply

    Amy,
    Thanks for bringing up this issue, and I will follow the comments with interest. We made an intentional decision not to “brand” the J&J health channel on you tube. In the interests of transaprency, many of the videos deal with disease states in which our operating companies have businesses, like Diabetes and Lifescan. We felt that providing this non-branded health information would be advantageous to us, to patients and to the general public. However, there are also stories that are unrelated to our commercial interests, like those on fitness and health, yoga, nursing and user-generated content by “real moms.” None of the videos were part of any marketing campaign, nor were they produced by an agency. I’d be curious to know if the lack of specific product information is refreshing or frustrating to your readers. We would also be interested to hear suggestions about topics that would be desirable to cover in the future, and would also be open to posting any appropriate user-generated content. Thanks for initiating this conversation.

    Rob
    jnjhealth

  8. Health Business Blog » Blog Archive » Grand Rounds 5:24 at the Health Business Blog

    [...] Bites. Remember what happened when commercialism took over video in that movie? Diabetes Mine sees something similar seeping in from Sanofi-Aventis’s YouTube [...]

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