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Breakfast Cereal: A Case Study in Bad PR

Oh joy, I just received an emailed press release from a major PR agency that represents Kellogg’s cereals, announcing that a new study confirms: “People Who Eat a Daily Cereal Breakfast Maintain a Healthier Weight.” And what do you know? This study (published in the Nutrition Bulletin, June 2007) was sponsored by the Kellogg Company itself!
With all the current discussion on best-practices and proper etiquette for healthcare PR, where the f*** have these people…

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