Oh joy, I just received an emailed press release from a major PR agency that represents Kellogg’s cereals, announcing that a new study confirms: “People Who Eat a Daily Cereal Breakfast Maintain a Healthier Weight.” And what do you know? This study (published in the Nutrition Bulletin, June 2007) was sponsored by the Kellogg Company itself!
First off, study BS: the results announcement claims that “people who eat cereal for breakfast regularly tend to have a lower body mass index (BMI) and are less likely to be overweight than those who do not eat cereal for breakfast regularly.”
BUT, if you look at the Nutrition Bulletin summary of this study, you can’t figure out what they are actually comparing. Were the adults not eating cereal having a daily Java Chip Frappuccino and Starbucks scone for breakfast? Were the children in the control group eating Krispy Kremes?
Come on! Hasn’t the attempt to paint breakfast cereal as a diet food already been pounded to death? (with the exception of the real whole-grain stuff, of course).
I know the low-carb crowd agrees when I say it’s dangerous to tout breakfast cereals as a wonder-food, as their average sugar content tends to be sky-high.
And then to go and email this “breaking news” to diabetes bloggers just really takes the cake!
The press release I received tells me:
“For a healthy start to each day, the Special K Breakfast(TM) – a serving of Special K® cereal, 1/2 cup skim milk, fruit and black coffee – comes in at fewer than 250 calories. To mix things up throughout the week, choose one serving from of any of the Special K varieties…” Mind you, these include Special K Red Berries, Special K Vanilla Almond, and Special K Chocolatey Delight — which contains only 1g of fiber and 25g carb per 3/4 cup.
As a (trying-not-to-be-bitter) PWD who has had to all but give up yummy breakfast cereals due to those uncontrolloable BG spikes they cause, I’m just a little ticked off here. Lesson learned: think before you email, especially if your job is PR for a cereal company.