Comments on: BrandWeek Bashes Exubera http://www.diabetesmine.com/2007/02/brandweek_bashe.html A gold mine of straight talk and encouragement for people living with diabetes Fri, 19 Mar 2010 15:18:27 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Eric http://www.diabetesmine.com/2007/02/brandweek_bashe.html/comment-page-1#comment-37550 Eric Thu, 14 Jun 2007 16:20:45 +0000 http://diabetesmine.dreamhosters.com/2007/02/28/brandweek-bashes-exubera/#comment-37550 I've been on Exubera since February, and I don't mind the bong, but I have a problem with how Pfizer sells the drug. I usually use 2 x 3mg blisters 3 times a day, sometimes adding a 1mg blister or substituting a 3 for a 1. Until this month, you could only buy a kit with 90 3mg and 90 1mg blisters, and 2 release units. Suffice to say, I have a lot of 1mg blisters and several release units. This week I got my refill of only 3mg units, but each box has 2 release units in it, which is twice the amount I need. I think Pfizer is packaging all of this to get a quick return on their investment at our expense. At my next office visit, I'm going to talk to my Dr. about going to injectible insulin since I can't store all this extra stuff Pfizer insists on selling me I’ve been on Exubera since February, and I don’t mind the bong, but I have a problem with how Pfizer sells the drug. I usually use 2 x 3mg blisters 3 times a day, sometimes adding a 1mg blister or substituting a 3 for a 1. Until this month, you could only buy a kit with 90 3mg and 90 1mg blisters, and 2 release units. Suffice to say, I have a lot of 1mg blisters and several release units. This week I got my refill of only 3mg units, but each box has 2 release units in it, which is twice the amount I need. I think Pfizer is packaging all of this to get a quick return on their investment at our expense. At my next office visit, I’m going to talk to my Dr. about going to injectible insulin since I can’t store all this extra stuff Pfizer insists on selling me

]]> By: Sunil S Chiplunkar http://www.diabetesmine.com/2007/02/brandweek_bashe.html/comment-page-1#comment-37543 Sunil S Chiplunkar Mon, 05 Mar 2007 04:21:10 +0000 http://diabetesmine.dreamhosters.com/2007/02/28/brandweek-bashes-exubera/#comment-37543 Exubera Pfizer with high hopes, launched it like a bong Thought - it would be click like a gong But missing is the exuberance All it got is malevolence So will Exubera bomb? www.pharmaceuticalshealthcare.blogspot.com Exubera

Pfizer with high hopes, launched it like a bong
Thought – it would be click like a gong
But missing is the exuberance
All it got is malevolence
So will Exubera bomb?
http://www.pharmaceuticalshealthcare.blogspot.com

]]> By: vicki http://www.diabetesmine.com/2007/02/brandweek_bashe.html/comment-page-1#comment-37539 vicki Fri, 02 Mar 2007 04:05:30 +0000 http://diabetesmine.dreamhosters.com/2007/02/28/brandweek-bashes-exubera/#comment-37539 Personally, I think the idea of inhaled insulin stinks. First of all, I wouldn't consider inhaling something into my lungs that hasn't been tested for longterm effects. But most of all, I go for tight control and take MDI with fast-acting insulin matched to carbs at each meal; my dose is variable. And how can inhaled insulin be that precise? The way I dose insulin, the difference between 1 unit and 2 units can be critical. No way could I get that precision with inhaled insulin. Too bad they spent all those bucks for a product that I could have told them wouldn't sell... Personally, I think the idea of inhaled insulin stinks. First of all, I wouldn’t consider inhaling something into my lungs that hasn’t been tested for longterm effects.

But most of all, I go for tight control and take MDI with fast-acting insulin matched to carbs at each meal; my dose is variable. And how can inhaled insulin be that precise? The way I dose insulin, the difference between 1 unit and 2 units can be critical. No way could I get that precision with inhaled insulin.

Too bad they spent all those bucks for a product that I could have told them wouldn’t sell…

]]> By: AmyT http://www.diabetesmine.com/2007/02/brandweek_bashe.html/comment-page-1#comment-37536 AmyT Wed, 28 Feb 2007 19:16:57 +0000 http://diabetesmine.dreamhosters.com/2007/02/28/brandweek-bashes-exubera/#comment-37536 You are so right, Scott. I heard that many pump companies require employees to wear a pump (full of saline) for a while to get a feel for it. Somehow I doubt that the folks who designed Exubera actually carried it around and sucked on it in public places themselves... and doesn't anybody use Focus Groups anymore, btw? You are so right, Scott. I heard that many pump companies require employees to wear a pump (full of saline) for a while to get a feel for it. Somehow I doubt that the folks who designed Exubera actually carried it around and sucked on it in public places themselves… and doesn’t anybody use Focus Groups anymore, btw?

]]> By: Living With Diabetes http://www.diabetesmine.com/2007/02/brandweek_bashe.html/comment-page-1#comment-37554 Living With Diabetes Wed, 28 Feb 2007 18:56:31 +0000 http://diabetesmine.dreamhosters.com/2007/02/28/brandweek-bashes-exubera/#comment-37554 <strong>Diabetes Mine: BrandWeek Bashes Exubera</strong> I actually know a fellow teacher who loves Exubera and doesn't seem to mind the bong. It is hideous though. Not everyone hates Exubera. Source: Diabetes Mine: BrandWeek Bashes Exubera... Diabetes Mine: BrandWeek Bashes Exubera

I actually know a fellow teacher who loves Exubera and doesn’t seem to mind the bong. It is hideous though. Not everyone hates Exubera. Source: Diabetes Mine: BrandWeek Bashes Exubera…

]]> By: Madde http://www.diabetesmine.com/2007/02/brandweek_bashe.html/comment-page-1#comment-37533 Madde Wed, 28 Feb 2007 15:59:33 +0000 http://diabetesmine.dreamhosters.com/2007/02/28/brandweek-bashes-exubera/#comment-37533 Big Pharma +blood sugar control without risks of hypoglycemia ====================== 2 Billion market Big Pharma
+blood sugar control without
risks of hypoglycemia
======================
2 Billion market

]]> By: Scott http://www.diabetesmine.com/2007/02/brandweek_bashe.html/comment-page-1#comment-37529 Scott Wed, 28 Feb 2007 14:41:17 +0000 http://diabetesmine.dreamhosters.com/2007/02/28/brandweek-bashes-exubera/#comment-37529 LOL! I am the first to note that Pfizer has made a number of mistakes with Exubera. But perhaps more than anything, I think the assumption that Exubera was going to be an automatic blockbuster was perhaps the biggest mistake. In spite of Pfizer's mistakes, I do not wish for Exubera to fail, rather I think it should be a lesson for the others (notably Novo Nordisk and Eli Lilly and Company) that inhalable insulin is not necessarily what the diabetes market was seeking, what we really need is more along the lines of what SmartCells, Inc. is developing: an insulin that cannot cause hypoglycemia and eliminates the need for testing. To some extent, I think people with diabetes' needs must be researched more carefully by the pharmaceutical industry. While I think we'd all love to throw our syringes away permanently, I think the assumption that the same old insulin without a needle would be our dream come true was an over-simplification of the market's wants and needs! LOL! I am the first to note that Pfizer has made a number of mistakes with Exubera. But perhaps more than anything, I think the assumption that Exubera was going to be an automatic blockbuster was perhaps the biggest mistake.

In spite of Pfizer’s mistakes, I do not wish for Exubera to fail, rather I think it should be a lesson for the others (notably Novo Nordisk and Eli Lilly and Company) that inhalable insulin is not necessarily what the diabetes market was seeking, what we really need is more along the lines of what SmartCells, Inc. is developing: an insulin that cannot cause hypoglycemia and eliminates the need for testing. To some extent, I think people with diabetes’ needs must be researched more carefully by the pharmaceutical industry. While I think we’d all love to throw our syringes away permanently, I think the assumption that the same old insulin without a needle would be our dream come true was an over-simplification of the market’s wants and needs!

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