By
AmyT on
February 28, 2007
Ouch, Pfizer is getting hit hard on what appears to be the impending commercial failure of Exubera, the first-ever market-ready inhalable insulin. On Monday, BrandWeek (the marketing industry’s premiere weekly publication) called it the “Billion-Dollar Bong“:
“Last year, Pfizer paid Sanofi-Aventis $1.4 billion for Exubera, a new inhaled insulin product for diabetics that Pfizer forecast would produce $2 billion in sales every year.
“What Pfizer got for its cash was a device that looks a…
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By
AmyT on
February 27, 2007
Meet Alberto Pugliese, M.D., a Research Associate Professor of Medicine, Immunology and Microbiology, and Head of the Immunogenetics Program at the Diabetes Research Institute in Miami, FL. He was scheduled to host a chat on “Reversing Autoimmunity” on the DiabetesTalkFest site on Feb. 8, but some technical difficulties prevented him from logging on. So he was kind enough to talk with us all via the DiabetesMine.com community here.
Since joining the DRI in 1994, Dr.…
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By
AmyT on
February 26, 2007
Some valuable nuggets I unearthed last week:
* Anyone heard of the new print magazine called Diabetes Explorer? It’s a bright, colorful 6x/year glossy that focuses on “brief, useful ‘hands-on’ articles,” editor Kathy Spain tells me. Looks pretty neat, although I was surprised to learn that anyone’s launching a new paper-based publication in this increasingly digital age.
Thus, you won’t find the magazine content there, but you can subscribe or order individiual copies on the…
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By
AmyT on
February 22, 2007
The day unimagined has arrived: I am a pumper. I am woman, I wear Pod. I can’t believe I haven’t injected myself in 3 entire days!
So far it’s so existence-altering, I hardly know where to begin… In fact, I’m trying to temper my enthusiasm, so I don’t peter out too fast. Meaning I’m reserving my big Happy Dance for when I really start to see results.
But here’s how it went so far: On…
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By
AmyT on
February 21, 2007
Mark Sisson’s Daily Apple blog carries the tagline: “Doing my part to piss off the self-righteous health establishment.” Obviously, he prides himself on stirring the pot — or shaking the tree, as his metaphor would have it.
Among other outspoken claims, Mark recently wrote that diabetes is “a made-up, stupid disease” — called to my attention by one of his assistants (a staff of five helps Mark compile the blog, which exists at least in…
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