These flying blue circles are part of the Unite for Diabetes campaign led by the International Diabetes Federation (IDF), which of course just celebrated a great victory in the passing of the first-ever United Nations Resolution on diabetes.
“Over 245 million people worldwide have diabetes. If nothing is done, this figure will exceed 380 million by 2025. More than 3.5 million people die of diabetes-related causes every year,” this campaign reminds us. “Doing nothing is no longer an option.”
The Flying Circles — the shape and color of the new international symbol for the diabetes cause — are part of a new IDF “multimedia initiative” to spread the word. The idea is that folks enjoy their circle for a while, and then pass it on to a friend, and so on. Many of the circles are embossed with serial numbers which you can log on the website, so we can all enjoy the global journey of these bright reminders. Even if your circle does not carry a serial number, you’re engouraged to upload messages and photos in support of the campaign.
Looks like so far, the circles are off to a good start in Europe, South Africa, and parts of Latin America. I already posted a message asking when we might see some out here in California. Anybody spotted any UFBCs (unidentified flying blue circles) in their state yet?
Meanwhile, as another part of the campaign, the IDF has launched a new Unite for Diabetes blog, sponsored in part by a grant from Merck & Co. This one’s written by a threesome of diabetes Youth Ambassadors from Brazil, Australia, and Alabama — the latter being Dana Lewis, National Youth Advocate for the ADA for 2005-2006. She’s a freshman at the University of Alabama, an 18-year-old with a lot of confidence and a very big message about living with diabetes. From a fellow “adrenaline junkie,” thanks for all you do, Dana! Now send some flying circles our way, will ya?