Last night my husband said: “There are more diabetics in this country than there are people in The Netherlands.” Now this may not mean that much to you, but we lived in that country for nearly three years. My second child was born there. And I’m picturing all of the 16.5 million bike-riding, cheese-eating masses pressing buttons on their insulin pumps and priming their pen needles, toting monitors and counting carbs.
No, really. Imagine, an ENTIRE COUNTRY of us. Mind-blowing.
Even more mind-blowing is the Economic Force this represents. If roughly equivalent to The Netherlands, “Diabetica” would be:
- with a labor force of 7.53 Million
- and GDP of $482 Billion
- with nearly 2 Million people over the age of 65
- nearly 9 Million Internet users
- reading over 300 newspapers
– AND: the 20th most affluent country in the world, with a per capita income of $29,500
And we wonder why we diabetics are considered such a “hot market“? Are we ever!
Even the World Health Organization (WHO) talks about us in market terms: with sales of $7B, the US is the dominant diabetes market, followed by Japan and Germany.
We diabetics are one hell of a buying block, ’cause we’re not seasonal (still need our supplies in the “off-season”), and our spending rarely dips due to political events or global market fluctuations. Hell, we live on this stuff. We’re buying everything we can afford, either through our health plans or out of our own pockets!
Just something to chew on.